History
In 1998, Marc Beckman hired Sam Sohaili (ink&co) to design a luxury line of cosmetics that was subsequently launched at Harrods in London and Henri Bendel in New York City. Synergy between the two existed, as both came from different walks of life: Marc the attorney and Sam the marketing guru. Shortly thereafter, the two realized that the star of fashion designers was on the rise. Effectively, Marc and Sam set out to develop a new type of celebrity, the fashion designer. Their focus, however, was on the business of fashion.
Read more about this topic: Designers Management Agency
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