Background
Desi Xpress was first launched in the Midlands region in England in September 2004 before becoming national in September 2005.
The entertainment weekly catered predominantly to the British South-Asian community and its tabloid format aimed to appeal to readers between the ages of 16 and 35.
In the UK, Asian music and television stars have begun to enjoy wider mainstream success. Desi Xpress claimed to provide a platform for these stars and a source for their readers to understand and follow the Asian entertainment scene. It also explored the wider Bollywood scene.
Read more about this topic: Desi Xpress
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