Definition of The Term
Democratic Media is the concept of organising media along democratic lines rather that strictly commercial and/or ideological lines. Like the idea of democracy itself, democratic media looks to transparency, inclusiveness, one-person-one-vote and other key concepts of democracy as principals of operation, "This is a media who's primary objectives are to inform, be open, independent and be accountable." This is in contrast to the idea that media should be run by commercial operations and with an agenda to make profit from providing media and where the media reflects the opinions and values of the owner and /or advertisers It is also in contrast to state-run operations where the media reflects the value system of the state itself. Edward S Herman lays out what he thought the form that democratic media would take
| “ | A democratic media can be identified by its structure and functions. In terms of structure, it would be organized and controlled by ordinary citizens or their grass roots organisations....As regards function, a democratic media will aim first and foremost at serving the informational, cultural and other communications needs of members of the public which the media institutions comprise or represent. | ” |
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