Della Butcher Art Gallery At 39A Cuppage Terrace
In the new location Della continued her championing work for Singaporean artists in the refurbished Peranakan house. Though she is a businesswoman, she is clear that her heart for the business was never set on making money. It was important to her that art is the heart and soul of nations, and thus a successful art gallery runs on strong passions for the art they represent.
Though Singapore became increasingly affluent, she continued to fight perceptual challenges by locals that art is only for the rich and that buying art is an unpragmatic luxury that served no purpose especially during economic recessions, when people are more concerned about bread-and-butter issues. She acceded that this perception was especially true during economic recessions and people would find art serving no purpose to them. Even offices would just put up "economically-friendly" items to bring out the ambience of the place, during these hard times.
That being said, Della advocated Singaporean art have their unique qualities and also represent good value for money, as compared to other art from similar establishments and values in Asia.
Della's hands-on approach in running her art gallery and her devotion to the artists she represents, continued to be her formula for success. With her artistic experience and appreciation of the paintings' unique personalities she would personally deliver and hang the paintings for her clients, to bring out the best for her clients' homes.
On 29 November 1990 Della was invited to be a part of a task force to look into the development of the arts industry and to develop it into one that can contribute to economic growth. This task force, under the Economic Development Board's Creative Services Strategic Business Unit (SBU), composed of art experts from commercial and educational institutions, was to make a four-month assessment of the state of fine arts in Singapore, with particular emphasis on promoting and selling Singapore art.
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