Career
Yocam started his business executive career with management positions at the Ford Motor Company in the 1960's and moved into technology in the 1970's. Prior to his ten years at Apple Computer, Inc., Yocam held positions with Control Data Corp., Computer Automation, Inc., and the Fairchild Camera and Instrument Corp.,
He joined Apple Computer in 1979 as vice president of manufacturing and operations. He was the executive vice president and general manager of the Apple II group from 1983 until 1985. From 1986 until 1988, he served as executive vice president and Apple's first Chief Operating Officer (COO). After three years as COO, Yocam became President of Apple Pacific. In this position, Yocam was responsible for strengthening Apple's markets in Canada, Australia, and Japan, while investing in emerging markets in the Far East and Latin America. He retired from Apple on his tenth year anniversary in 1989.
Yocam was president, chief operating officer (COO) and a director of Tektronix, Inc. He joined the Wilsonville, Oregon, manufacturer of test and measurement equipment, computer graphics products and television systems in 1992. He is credited with turning around the company, providing eight consecutive quarters of improved core operating income and with refocusing the company's research and development spending, so that more than 50% of revenues came from new products, compared with 22% in 1991. His three year contract was completed in 1995.
Yocam was chairman and CEO of Borland International, Inc Scotts Valley, CA a provider of software and services in 1996. He retired after the acquisition of Visigenics Software, Inc. was completed in 1999.
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