Commercials
In 2006, three public service announcements (PSAs) were released, each directed by David LaChapelle. They pretend to be clichéd commercials for different products but all end with the same ending: Silence. After the image, there's an eerie silence as the words "Only You Can Silence Yourself" appear, followed by a voice whispering "Register to vote now."
Dog Food
An innocent-looking dog food ad where woman comments how her dog has not a care in the world and choses the brand "Apathy" and hopes that she'll be like the dog and be taken care of herself. Suddenly we cut to an image of her on all fours with a muzzle on. Watch Dog Food PSA on YouTube
Phat Ride
A typical ad in the style of Pimp My Ride, when it ends as a mechanic has nailed his mouth shut. Watch Phat Ride PSA on YouTube
Vanity
A commercial which advertises a lipstick called "Lip-Sealer" with the cliché of a model posing with a voice over. Suddenly, the model's lips have been glued shut as she tries to speak, but is only able to mumble. Distorted voices are also heard. Watch Vanity PSA on YouTube
The Man
In 2007 Declare Yourself shot another series of PSAs starring Ben Garant and Tom Lennon of Comedy Central's Reno 911!. The series, entitled The Man, featured Ben and Tom posing as "The Man" to encourage young people NOT to vote. The sarcastic series has a following on MySpace TV, YouTube, and Break.
Read more about this topic: Declare Yourself