Declare Yourself - Bondage Print Ad Campaign

Bondage Print Ad Campaign

To encourage voter registration among youth for the 2008 presidential election, Declare Yourself hired photographers Mark Liddell and David LaChapelle to shoot a bondage-themed print advertising campaign. The ads include models, including celebrities Christina Aguilera, Jonathan Bennett, La Toya London and André 3000, in various forms of bondage as a symbol of reducing one's voice by failing to register as a voter. The photos include the tag, "Only you can silence yourself." The ads drew national media attention, particularly those of actress Jessica Alba, who wears no visible clothing and is bound with black tape over her mouth and chest. Alba said of the advertisement, "It didn't freak me out at all. What I like about Marc's work is that he tells a story and brings real emotion to his pictures."