Popular Usage
Colloquially, anything which is received in a non-operational (broken) state can be called 'DOA' or 'dead on arrival' (or, alternatively, 'defective on arrival'). If a new product, such as a computer, arrives "DOA" then it is likely that the recipient will call the supplier to get a Return Merchandise Authorization (RMA), a transaction that acknowledges that (apparently defective) goods will be returned to the supplier for refund, replacement or credit. Sometimes it is difficult to actually detect a defective or DOA product. With computers, for instance, it might require a boot image to be installed and run through a test suite to detect any failed parts.
When, as with computers, product complexity is high and diagnostics are involved, the medical metaphor is perhaps appropriate, as complex diagnostics might be required to determine if the product "is really dead".
In another context, "dead on arrival" may be used to describe an idea or product that is considered to be fundamentally flawed, and therefore viewed as an utter failure from the start.
Read more about this topic: Dead On Arrival
Famous quotes containing the words popular and/or usage:
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