Termination Factors
Despite being a successful mid-priced line for Chrysler for most of its life, DeSoto's failure was due to a combination of corporate mistakes and external factors beyond Chrysler's control. The Chrysler brand essentially moved from a luxury automaker to a mid-priced automaker when Chrysler launched the Imperial brand in 1954 for the 1955 model year. Most DeSoto models were merged into the new Chrysler Newport in 1961.
Read more about this topic: De Soto (automobile)
Famous quotes containing the words termination and/or factors:
“We hoped for a happy termination of this terrible war long before this; but God knows best, and has ruled otherwise.”
—Abraham Lincoln (1809–1865)
“Girls tend to attribute their failures to factors such as lack of ability, while boys tend to attribute failure to specific factors, including teachers’ attitudes. Moreover, girls avoid situations in which failure is likely, whereas boys approach such situations as a challenge, indicating that failure differentially affects self-esteem.”
—Michael Lewis (late–20th-century)