Radler Trademark
DB trademarked the word Radler in 2003. This was contested in court by the Society of Beer Advocates who lost the case in 2011 when the Intellectual Property Office of New Zealand ruled in favour of DB breweries after a two year court battle. The Society of Beer Advocates likens this trademark to being able to trademark the work 'Muesli' for cereal and is disappointed in this result as the word radler is commonly used in Europe. This ruling has also been labelled as 'out of touch with reality' and condemned by some intellectual property experts in New Zealand.
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