DB Breweries - Breweries

Breweries

DB Breweries owns and operates four breweries in New Zealand - Waitemata Brewery (Otahuhu, Auckland), Tui Brewery (Mangatainoka), Mainland Brewery (Timaru) and Monteith's Brewery (Greymouth).

The Tui Brewery was established in 1889 by Henry Wagstaff and Edward Russell. The main brand is Tui, a 4% abv pale lager. The New Zealand Consumers' Institute recently criticised Tui for claiming to be an "East India Pale Ale" when it is in fact a pale lager that bears little resemblance to the traditionally hoppy, bitter or malty India Pale Ale styles.

Tui is promoted through a humorous advertising campaign which uses stereotypes, heavy irony and the phrase Yeah Right. These advertisements have caused some controversy, such as a billboard in Wellington stating 'Camilla for Queen? Yeah Right' and one stating 'Aucklanders are people too. Yeah Right'.