Australia
In Australia, dayparting is not as complex. Breakfast television is generally seen as 6:00am – 9:00am, although since 2010 two of the three networks introduced news from 5:00am. Morning television involves a news bulletin and a 'light news/talk' show, featuring advertorials. Daytime television overlaps morning, considered from 9:00am to 6:00pm, features imported daytime programs from the US, such as Oprah, The View and Judge Judy. Only two US soaps are seen (Days of our Lives and The Bold and the Beautiful), though more are available on subscription television. Various repeated shows and movies are also run.
The early fringe occurs in the late afternoon/early evening, from 4:00pm to 7:30pm, with children's programming in the early part, as well as afternoon and evening news and public affairs shows at 4:30pm, 5:00pm, 6:00pm and 6:30pm depending on the channel. Locally produced game shows Deal Or No Deal and Hot Seat air at 5:30pm across two channels. At 7:00pm, one channel airs repeats of US sitcoms, while another airs an Australian soap Home And Away and the third airs a light news/talk show.
Primetime is officially (i.e. primetime ratings figures) from 6:00pm until midnight, however the peak audiences are between 6:00pm and 10:30pm. Primetime programming is advertised as starting from 7:30pm, with a more family friendly program airing during this time, until classification restrictions allow for racier content from 8:30pm. There is a small audience drop off at 9:30pm, and a significant audience drop off after 10:30pm, with not much promotion given to show airing after this time. Local late news only airs on one of the three networks. Thus, the late fringe occurs from 10:30pm to around 12:30am, depending on the program which proceeds it.
Overnight occurs anywhere from midnight to 5am, and features mostly reruns, home shopping advertorials and religious programs. From around 4am until local news resumes, the three networks air the three US breakfast shows (Today, GMA and the CBS Early Show) in a cutdown format. The US Today show is retitled NBC Today in Australia, to avoid confusion with the Australian program of the same name, which airs on another network than the US show.
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