SEGA Enterprises, Ltd.
In 1965, Rosen Enterprises, Ltd. Merged with Nihon Goraku Bussan, Ltd. (aka Service Games). Nihon Goraku Bussan, Ltd. used the brand name SEGA (the name originates from SErvice GAmes Japan) for their jukeboxes and slot machines which were located on Untied States Military bases for amusement purposes. After the merger of the two companies, SEGA Enterprises Ltd. was established and Rosen became Chairman, Chief Executive Officer and President of the resulting company.
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