Gulf+Western Industries, Inc.
After meeting with Charles Bluhdorn in 1969, Rosen and partners agreed to sell SEGA Enterprises Ltd. to the conglomerate Gulf+Western Industries, Inc., although Rosen remained CEO of the Sega division. In the early 1970's SEGA was made a subsidiary of Paramount Pictures Corporation, which was also owned by Gulf+Western. During this period Barry Diller and Michael Eisner, both at Paramount joined Rosen on the Board of SEGA and Rosen joined the Board at Paramount.
In 1978 SEGA Enterprises Ltd. acquired a distribution company, Essco Tdg., that was founded by Hayao Nakayama.
After the passing of Charles Bluhdorn, Gulf+Western wanted to sell off manufacturing assets, including SEGA. Consequently, SEGA's United States asserts were sold to Bally Manufacturing Corporation.
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