When Ogilvy "tasted Blood"
After just a few months in advertising, Ogilvy took the discipline in a whole new direction. A man walked into Ogilvy's London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to the novice, David Ogilvy. Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. "I had tasted blood", says Ogilvy in his Confessions.
This is also the incident leading him to understanding the importance of direct advertising, his "Secret Weapon" as he says in Ogilvy on Advertising.
Read more about this topic: David Ogilvy (businessman)
Famous quotes containing the words tasted and/or blood:
“Out of the sighs a little comes,
But not of grief, for I have knocked down that
Before the agony; the spirit grows,
Forgets, and cries;
A little comes, is tasted and found good....”
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“Lord Angelo is precise,
Stands at a guard with envy, scarce confesses
That his blood flows, or that his appetite
Is more to bread than stone. Hence shall we see
If power change purpose, what our seemers be.”
—William Shakespeare (1564–1616)