When Ogilvy "tasted Blood"
After just a few months in advertising, Ogilvy took the discipline in a whole new direction. A man walked into Ogilvy's London agency wanting to advertise the opening of his hotel. Since he had just $500 he was turned to the novice, David Ogilvy. Ogilvy bought $500 worth of postcards and sent invitations to everybody he found in the local telephone directory. The hotel opened with a full house. "I had tasted blood", says Ogilvy in his Confessions.
This is also the incident leading him to understanding the importance of direct advertising, his "Secret Weapon" as he says in Ogilvy on Advertising.
Read more about this topic: David Ogilvy (businessman)
Famous quotes containing the words tasted and/or blood:
“If any mention was made of homicide, madness, adultery, and intolerable tortures, we would let the church-bells ring louder, the church-organ swell its peal and drown the hideous sound. The sugar they raised was excellent: nobody tasted blood in it.”
—Ralph Waldo Emerson (1803–1882)
“It will have blood, they say; blood will have blood.”
—William Shakespeare (1564–1616)