England 2018 World Cup Bid
In February 2010 David Dein was appointed International President of England’s 2018 World Cup bid. David Dein was responsible for lobbying members of FIFA’s Executive Committee who picked the country which will stage the 2018 World Cup.
David Dein’s appointment to the post came following difficulties encountered by the bid team. The bid’s board consisted of a number of politicians and was seen as lacking ‘real’ football people. Relations between the FA’s Chairman Lord Triesman and the Premier League were also seen as difficult.
David Dein’s long years of experience within the game and his contacts at the highest levels of global football was seen as vital in increasing England’s chances of winning the bid.
Responding to his appointment, David Dein stated:
“I am delighted to be part of the 2018/22 bid and look forward to an exciting campaign. Having had 25 years experience in English, European and world football this was a challenge I could not refuse. Now the hard work begins.”
David Dein spent many hours meeting with members of FIFA’s Executive Committee during the 2010 World Cup making the case for England to host the tournament in 2018.
He attended over 30 matches in a non-stop charm-offensive. His confidence in the complex waters of football politics were seen as a huge asset.
Within the football world, Dein is also renowned for his lively sense of humour. At a recent presentation of the England bid to key football administrators in which he was given just 12 minutes to make the case for the bid, Dein joked that "the last time I did it in 12 minutes I was 18 years old".
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