After Indy
In 1994, Sullivan took a sabbatical from Indycar racing, and joined ABC/ESPN as a color commentator. He also attempted to run selected events in the NASCAR Winston Cup Series that season. He, however, qualified for only one race (the 1994 Brickyard 400), and finished 33rd for a very underfunded team. In 1994, he had some guest starts for Alfa Romeo in the DTM and together with Thierry Boutsen and Hans-Joachim Stuck he was third overall with the Dauer 962 LM at the 24 Hours of Le Mans.
He returned to Indycar racing for one final year in 1995. His season ended early after a serious crash at Michigan International Speedway. While recovering from a broken pelvis and other injuries, he announced his retirement from open-wheel competition. He returned to ABC-TV for 1996-1997.
Sullivan was a paid celebrity endorser for Danny Sullivan Lexus in Jacksonville, Florida. The Lexus Dealership was owned primarily by members of the Davis Family, who were the founders of Winn Dixie supermarkets.
Sullivan was also instrumental in the Red Bull Driver Search program to find an American driver to compete in Formula One. The program successfully promoted American Scott Speed from California, who drove for the Scuderia Toro Rosso team in 2006 and 2007.
He was the drivers' representative on the stewards' panel for the 2010 German Grand Prix and served in the same post for the 2010 Singapore Grand Prix and the 2012 Hungarian Grand Prix.
Sullivan and Michael Andretti were inducted into the Motorsports Walk of Fame on April 15, 2011, along the route of the Toyota Grand Prix of Long Beach, which both men have won.
Sullivan serves as a Senior Advisor at Tempus Jets and its parent company, Orion Air Group, LLC. He also has various business relationships with Lexus, ABC/ESPN, CBS, Red Bull, Acura, and Toyota.
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