Dannon Yoghurt
In 1942, he formed a partnership with two family friends, Joe Metzger, a Swiss-born Spanish businessman, and his son Juan. They bought a small Greek yogurt company, Oxy-Gala, and founded Dannon Milk Products in Bronx, New York. In 1947, Dannon added jam to its yogurt as a concession to American tastes and succeeded in growing sales to a broad market. He expanded the business into cheeses and other foodstuffs, and bought the American company from Beatrice Foods in 1981, changing the name to Groupe Danone.
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