Dangerous (Michael Jackson Album) - Marketing

Marketing

Similar to how Jackson's label had approached the Bad album, expectations again were raised high for the Dangerous album. In September 1991, Jackson netted a deal to have his videos air on the Fox TV network alongside regular music-video channels, MTV, BET and VH-1. The eleven-minute "Black or White" video debuted on November 14, 1991 and was seen in 27 countries and reportedly watched by a record 500 million viewers, said to be the most to ever watch a music video. The airing and later controversy of the video helped the sales of Dangerous, as did the broadcasting of two other Jackson videos for "Remember the Time" and "In the Closet". Jackson's first HBO concert special, Michael Jackson: Live in Bucharest, also helped in the sales of Dangerous after it aired in October 1992, reviving sales of the album. After several weeks of tapering off again, Jackson made personal appearances in early 1993 including the American Music Awards and Grammy Awards, the latter in which he accepted the Grammy Legend Award from his sister Janet, and the much talked about interview with Oprah Winfrey, helping to return the album to the top ten.

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