Experimental Support
One study of phishing found that people really do prefer dancing animals to security. The study showed participants a number of phishing sites, including one that copied the Bank of the West home page:
For many participants the "cute" design, the level of detail and the fact that the site does not ask for a great deal of information were the most convincing factors. Two participants mentioned the animated bear video that appears on the page, (e.g., "because that would take a lot of effort to copy"). Participants in general found this animation appealing and many reloaded the page just to see the animation again.Read more about this topic: Dancing Pigs
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