Dana Gioia - Business Career

Business Career

After college, he joined General Foods Corporation and served as vice-president of marketing from 1977 to 1992. He was on the team that invented Jell-O Jigglers. Gioia is credited with reversing a long-running sales decline for Jello.

In 1992, Gioia resigned from his position at General Foods to write full-time.

Read more about this topic:  Dana Gioia

Famous quotes containing the words business and/or career:

    I simply contend that the middle-class ideal which demands that people be affectionate, respectable, honest and content, that they avoid excitements and cultivate serenity is the ideal that appeals to me, it is in short the ideal of affectionate family life, of honorable business methods.
    Gertrude Stein (1874–1946)

    It is a great many years since at the outset of my career I had to think seriously what life had to offer that was worth having. I came to the conclusion that the chief good for me was freedom to learn, think, and say what I pleased, when I pleased. I have acted on that conviction... and though strongly, and perhaps wisely, warned that I should probably come to grief, I am entirely satisfied with the results of the line of action I have adopted.
    Thomas Henry Huxley (1825–95)