Earnhardt, Jr. owns Hammerhead Entertainment, a media production company that created and produces the TV show Back In the Day, which airs on SPEED. Hammerhead also produced "Shifting Gears", a show on ESPN2 that chronicled his 2008 team switch.
He is partners with a group of investors who are building Alabama Motorsports Park, A Dale Earnhardt Jr Speedway. The track is located near Mobile, Alabama and will feature stock car racing, KART racing and a road course. This will join with his partial ownership of Paducah International Raceway. Earnhardt has also opened a bar named Whisky River in downtown Charlotte, North Carolina in April 2008; he later opened a second Whisky River in Jacksonville, Florida
In August 2012, Earnhardt, Jr. entered the automobile dealer business, opening Dale Earnhardt Jr. Chevrolet and Dale Earnhardt Jr. Buick-GMC-Cadillac in Tallahassee, Florida in association with car owner Rick Hendrick.
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