Marketing
Daewoo rapidly expanded their distribution network with the inception of new models, which made the Leganza present in the markets of most countries, albeit not necessarily with sales success. Daewoo placed special emphasis on developing markets, which involved the assembly of Leganzas in countries like Poland, Romania, Russia and Uzbekistan, in plants owned by Daewoo or under license agreements. Nevertheless, this concerned CKD or SKD assembly only, as all Leganzas were effectively made at Daewoo's Bupyong plant in Korea.
It is worth noting that, contrary to many Korean cars sold worldwide, the Leganza was almost invariably sold under the Daewoo Leganza name, the only exception being the Doninvest Kondor, a short-lived version assembled by the Russian Doninvest corporation on Taganrog's TagAZ.
At the time it was launched, the Leganza was a bit longer than most mid-size European or Asian cars, which is why it was initially marketed as an inexpensive executive car in some markets.
Read more about this topic: Daewoo Leganza