Indycar Sponsorship
Dad's Root Beer became an IZOD Indycar associate sponsor in 2007 with Jon Herb and the #19 for 3 races including the 2007 Indy 500. In 2008 Dad's joined Dreyer & Reinbold Racing as an associate sponsor of Indy 500 Champion Buddy Rice's #15 car. The distinctive blue, yellow and red Dad's Root Beer livery was unveiled that year at the 2008 season finale race at the Chicagoland Speedway.
Starting in 2009, Dad's sponsored Dreyer & Reinbold Racing's #24 car in the IndyCar Series with English driver Mike Conway. Conway drove the Dad's Root Beer # 24 primary car for 7 races that year: St. Pete, Long Beach, Kansas, Iowa (on Father's Day), Watkins Glen, Kentucky and Chicago, with the highest Dad's Root Beer car finish 6th at Watkins Glen.
Dad's was back in 2010 as a sponsor of Conway's #24 at São Paulo, Brazil and St. Pete. The Dad's car's most notable outing came in the 2010 Indianapolis 500 when Conway's car was completely destroyed in a horrific crash on lap 199 which saw the car launch off the back tire of a car in front of it, become airborne and slam into the catch fence at 200 miles per hour (320 km/h). Conway survived the crash with only a broken leg. Graham Rahal filled in for Conway at Iowa on Father's Day 2010 and drove the specially designed #24 Hot Wheels/Dad's Root Beer Car. Ana Beatriz drove the Dad's Root Beer car at Chicagoland Speedway that year also filling in for Conway.
In 2011 Dad's Root Beer returned as an associate sponsor with Dreyer & Reinbold Racing on Justin Wilson's #22. Wilson drove the Dad's Root Beer car to its 3rd straight top 10 finish on Father's Day at Milwaukee, and the following week at Iowa. Townsend Bell filled in for an injured Wilson and drove the Dad's Root Beer car at Las Vegas.
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