Advertising
The company's signs on the Edens Expressway (I-94) and one near Lake Shore Drive asked "Have you had it lately?" became fixtures on the Chicago landscape.
The product's jingle was a simple line sung several times, to a conga beat, with the "kick" coming on "Beer":
| “ | "Dad's-Old-Fash-ioned-Root . . . Beer" | ” |
During the 1970s, Chicago-based television advertising for Dad's featured a different jingle sung by an ensemble with the following lyrics:
If it foams up to meet you
It's gotta be Dad's, it's gotta be Dad's
If it foams up to treat you
It's gotta be Dad's, it's gotta be Dad's
(Announcer would read the ad copy while a short instrumental section of the jingle played, then the song continued)
So ask for Dad's, it's good old-fashioned
With the taste of yesteryear
If you don't ask for Dad's
All you're gonna get is,
All you're gonna get is,
All you're gonna get is,
...root beer!
Read more about this topic: Dad's Root Beer
Famous quotes containing the word advertising:
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“Remove advertising, disable a person or firm from preconising [proclaiming] its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
—J. Enoch Powell (b. 1912)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)