Advertising
The company's signs on the Edens Expressway (I-94) and one near Lake Shore Drive asked "Have you had it lately?" became fixtures on the Chicago landscape.
The product's jingle was a simple line sung several times, to a conga beat, with the "kick" coming on "Beer":
| “ | "Dad's-Old-Fash-ioned-Root . . . Beer" | ” |
During the 1970s, Chicago-based television advertising for Dad's featured a different jingle sung by an ensemble with the following lyrics:
If it foams up to meet you
It's gotta be Dad's, it's gotta be Dad's
If it foams up to treat you
It's gotta be Dad's, it's gotta be Dad's
(Announcer would read the ad copy while a short instrumental section of the jingle played, then the song continued)
So ask for Dad's, it's good old-fashioned
With the taste of yesteryear
If you don't ask for Dad's
All you're gonna get is,
All you're gonna get is,
All you're gonna get is,
...root beer!
Read more about this topic: Dad's Root Beer
Famous quotes containing the word advertising:
“Now wait a minute. You listen to me. I’m an advertising man, not a red herring. I’ve got a job, a secretary, a mother, two ex- wives, and several bartenders dependent on me. And I don’t intend to disappoint them all by getting myself slightly killed.”
—Ernest Lehman (b.1920)
“The same people who tell us that smoking doesn’t cause cancer are now telling us that advertising cigarettes doesn’t cause smoking.”
—Ellen Goodman (b. 1941)
“The susceptibility of the average modern to pictorial suggestion enables advertising to exploit his lessened power of judgment.”
—Johan Huizinga (1872–1945)