Release
The film was censored on 12 January 1977 and was released on 14 January. (DVS Karna was released with 30 prints in all, but Gemini was unable to print all 30 prints in the short time given, and thus the film was released in 14 centers on the first day and in 16 centers the next day.) The film ran for 100 days in 9 centers and 250 days in Hyderabad Shanti Theatre. DVS Karna's cost was less than ten lakhs. It earned more than one crore in the first run itself! Another record of the film was that it was sold for 60 lakhs for the repeat run in 1994 with 30 prints and earned more than one crore in the repeat run too! (The distributors invested ten thousand per area and got a one scope print per district from Gemini Labs).
DVS Karna can be claimed to be one of the lengthiest films in Telugu film industry and even in the Indian film industry on the whole! Its running time is 4 hrs 17 minutes. Out of this, NTR can be seen on the screen for nearly four hours, which is also a record! (Though Raj Kapoor's magnum opus Mera Naam Joker runs for 4 hrs 24 minutes, the film was later trimmed by forty minutes.) A Russian cultural group that visited India at that time saw the film and was wonderstruck with the film, and NTR's abilities that sustained and entertained a lengthy film!
Read more about this topic: Daana Veera Soora Karna
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