Private Label
CVS has an extensive assortment of various private labels and proprietary brands. In addition to CVS Brand, CVS also carries exclusive store brands under the names of Just the Basics, Essence of Beauty, Gold Emblem, Absolutely Divine, Blade, Earth Essentials, Caliber, and Life Fitness. CVS also holds exclusive contracts to sell proprietary brands such as Nuprin, Christophe, PreVentin-AT, 24/7, Skin Effects, and the European brand Lumene. A new exclusive Playskool line of baby care is also in CVS stores. CVS was also first to sell single-use digital cameras and camcorders from Pure Digital. The acquisition of the SavOn/Osco stores from the Albertson's chain provided CVS with its first opportunity for private label spirits. At a meeting for acquisition trainers, Larry Merlo reported Tom Ryan's enthusiasm, quoting, "I am not signing my name on a bottle of vodka!"
Read more about this topic: CVS Caremark
Famous quotes containing the words private and/or label:
“stop the darkness and its amputations
and find the real McCoy
in the private holiness
of my hands.”
—Anne Sexton (1928–1974)
“... beauty, like ecstasy, has always been hostile to the commonplace. And the commonplace, under its popular label of the normal, has been the supreme authority for Homo sapiens since the days when he was probably arboreal.”
—Ellen Glasgow (1873–1945)