Private Label
CVS has an extensive assortment of various private labels and proprietary brands. In addition to CVS Brand, CVS also carries exclusive store brands under the names of Just the Basics, Essence of Beauty, Gold Emblem, Absolutely Divine, Blade, Earth Essentials, Caliber, and Life Fitness. CVS also holds exclusive contracts to sell proprietary brands such as Nuprin, Christophe, PreVentin-AT, 24/7, Skin Effects, and the European brand Lumene. A new exclusive Playskool line of baby care is also in CVS stores. CVS was also first to sell single-use digital cameras and camcorders from Pure Digital. The acquisition of the SavOn/Osco stores from the Albertson's chain provided CVS with its first opportunity for private label spirits. At a meeting for acquisition trainers, Larry Merlo reported Tom Ryan's enthusiasm, quoting, "I am not signing my name on a bottle of vodka!"
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Famous quotes containing the words private and/or label:
“Old politicians, like old actors, revive in the limelight. The vacancy which afflicts them in private momentarily lifts when, once more, they feel the eyes of an audience upon them. Their old passion for holding the centre of the stage guides their uncertain footsteps to where the footlights shine, and summons up a wintry smile when the curtain rises.”
—Malcolm Muggeridge (1903–1990)
“There is no such “condition” as “schizophrenia” but the label is a social fact and the social fact a political event.”
—R.D. (Ronald David)