Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“The mystic purchases a moment of exhilaration with a lifetime of confusion; and the confusion is infectious and destructive. It is confusing and destructive to try and explain anything in terms of anything else, poetry in terms of psychology.”
—Basil Bunting (1900–1985)