Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“The world, unfathomably fair,
Is duller than a witling’s jest.
Love wakes men, once a lifetime each;
They lift their heavy lids, and look;
And, lo, what one sweet page can teach,
They read with joy, then shut the book.”
—Coventry Kersey Dighton Patmore (1823–1896)