Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“A good customer should not change his shop, nor a good shop change its customers.”
—Chinese proverb.
“Diamonds may have been a girl’s best friend in an era when a woman’s only hope of having a high family income was to marry a man who was well-off, but today, marketable skills that will enable a woman to command a good income over her lifetime are a better investment.”
—Grace Baruch (20th century)