Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“It is well worth the efforts of a lifetime to have attained knowledge which justifies an attack on the root of all evil—viz. the deadly atheism which asserts that because forms of evil have always existed in society, therefore they must always exist; and that the attainment of a high ideal is a hopeless chimera.”
—Elizabeth Blackwell (1821–1910)