Customer Lifetime Value
Customer lifetime value enables an organization to calculate the net present value of the profit an organization will realize on a customer over a given period of time. Retention Rate is the percentage of the total number of customers retained in context to the customers that approached for cancellation.
Read more about this topic: Customer Retention
Famous quotes containing the words customer and/or lifetime:
“The customer is the immediate jewel of our souls. Him we flatter, him we feast, compliment, vote for, and will not contradict.”
—Ralph Waldo Emerson (1803–1882)
“The greatest part of each day, each year, each lifetime is made up of small, seemingly insignificant moments. Those moments may be cooking dinner...relaxing on the porch with your own thoughts after the kids are in bed, playing catch with a child before dinner, speaking out against a distasteful joke, driving to the recycling center with a week’s newspapers. But they are not insignificant, especially when these moments are models for kids.”
—Barbara Coloroso (20th century)