Cultural Cognition

The Cultural cognition of risk, sometimes called simply cultural cognition, refers to the hypothesized tendency of persons to form perceptions of risk and related facts that cohere with their self-defining values. Research examining this phenomenon draws on a variety of social science disciplines including psychology, anthropology, political science, sociology, and communications. The stated objectives of this research are both to understand how values shape political conflict over facts (like whether climate change exists, whether gun control increases crime, whether vaccination of school girls for HPV threatens their health) and to promote effective deliberative strategies for resolving such conflicts consistent with sound empirical data.

Read more about Cultural Cognition:  Cultural Cognition Thesis, Cultural Cognition Project At Yale Law School, Relationship To Other Risk Perception Theories, Criticisms

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    The primary function of myth is to validate an existing social order. Myth enshrines conservative social values, raising tradition on a pedestal. It expresses and confirms, rather than explains or questions, the sources of cultural attitudes and values.... Because myth anchors the present in the past it is a sociological charter for a future society which is an exact replica of the present one.
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    There can be no knowledge without emotion. We may be aware of a truth, yet until we have felt its force, it is not ours. To the cognition of the brain must be added the experience of the soul.
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