The Cultivation Theory: A Broader Look
Although Gerbner's research focused on violence on TV this theory can be applied to a variety of different situations. Many other theorists have done studies related to the cultivation theory which incorporated different messages than Gerbner's original intent. This research has been conducted in order to defeat two criticisms of the theory; its breadth and lumping of genres.
Read more about this topic: Cultivation Theory
Famous quotes containing the words cultivation and/or broader:
“If the minds of women were enlightened and improved, the domestic circle would be more frequently refreshed by intelligent conversation, a means of edification now deplorably neglected, for want of that cultivation which these intellectual advantages would confer.”
—Sarah M. Grimke (1792–1873)
“Uses are always much broader than functions, and usually far less contentious. The word function carries overtones of purpose and propriety, of concern with why something was developed rather than with how it has actually been found useful. The function of automobiles is to transport people and objects, but they are used for a variety of other purposes—as homes, offices, bedrooms, henhouses, jetties, breakwaters, even offensive weapons.”
—Frank Smith (b. 1928)