The Cultivation Theory: A Broader Look
Although Gerbner's research focused on violence on TV this theory can be applied to a variety of different situations. Many other theorists have done studies related to the cultivation theory which incorporated different messages than Gerbner's original intent. This research has been conducted in order to defeat two criticisms of the theory; its breadth and lumping of genres.
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Famous quotes containing the words cultivation and/or broader:
“The cultivation of literary pursuits forms the basis of all sciences, and in their perfection consist the reputation and prosperity of kingdoms.”
—Marquês De Pombal (1699–1782)
“I can’t say that the college-bred woman is the most contented woman. The broader her mind the more she understands the unequal conditions between men and women, the more she chafes under a government that tolerates it.”
—Susan B. Anthony (1820–1906)