Cult of Personality

A cult of personality arises when an individual uses mass media, propaganda, or other methods, to create an idealized, heroic, and, at times god-like public image, often through unquestioning flattery and praise. Sociologist Max Weber developed a tripartite classification of authority; the cult of personality holds parallels with what Weber defined as "charismatic authority". A cult of personality is similar to hero worship, except that it is established by mass media and propaganda.

Read more about Cult Of Personality:  Etymology, Background, Purpose, Examples

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