CTV Two Atlantic - Advertising

Advertising

Until fall 2006, the CRTC required that "commercial messages that are likely to have a negative impact on (NTV) be deleted from the ASN service distributed in St. John's and Mount Pearl (and area)" by Rogers Cable and its pre-2000 predecessor, Cable Atlantic. For several years Rogers or Cable Atlantic aired scrolling text from Broadcast News in its place, and was faulted on several occasions for untimely malfunctions of the automated equipment that performed the deletion (i.e., entire segments of Canadian Idol being blocked). In spring 2006, Rogers applied to have this condition removed, citing these complaints among other reasons. This was approved in fall 2006.

Since the channel's inception, ASN/CTV Two Atlantic has not been permitted to solicit local advertising in the Halifax area, due to (in the CRTC's opinion) insufficient support for local advertising. As part of the approval for Rogers's request to remove the commercial blackouts in St. John's, the channel also agreed not to solicit local advertising in that area either. CTV Two Atlantic is permitted to solicit local advertising in the rest of Atlantic Canada, as well as regional and national advertising; moreover the ban on solicitation does not necessarily prevent the channel from accepting local ad sales from the aforementioned areas.