CTV Television Network - Slogans and Logos

Slogans and Logos

• 1961–1966: "This is CTV"
• 1966–1967: "The Colour Network"
• 1967–1974: "It's Happening on CTV"
• 1968–1969: "Pleasure Isle" (TV promos only)
• 1974–1985: "For Those Who Want It All"
• 1985–1987: "CTV Entertains You"
• 1987–1988: "You'll See it All on CTV"
• 1988–1989: "The Choice of Canadians"
• 1989–1990: "Watch Yourself on CTV"
• 1990–1994: "Tuned In To You"
• 1994–1998: "This Is CTV"
• 1998–2005: "Canadian Television"
• 2003–2005: "Canada's Watching" (alternate slogan)
• 2005–2009: "Canada's #1 Network"
• 2009–2010: "Canada's Olympic Network"
• 2010–present: "Naturally CTV"

The network's original logo was an oval-shaped letter "C", the inside shaped like a television tube. Contained within the C were the initials "CTV". In 1966, colour programming was ushered in with a new logo, depicting a red circle containing the initial "C", a blue square with "T", and a green inverted triangle with "V". This logo has been used, albeit with minor variations, ever since. For the 1967–68 season, the letters "CTV" were rounded and easier to see, with the "base/TV" graphic added later.

In 1998, CTV introduced a new "ribbons" identity that has remained in use, with various minor adjustments, ever since. Initially, CTV used the three coloured ribbons and shapes of its logo to represent its different divisions. In network branding, the red ribbon and sphere represented entertainment programming, the blue ribbon and cube represented news programming, and the green ribbon and cone referred to sports programming.

Following the acquisition of TSN in 2001, sports programming on CTV adopted a variant of TSN's then-new ESPN-style branding, which was predominantly a darker red. The green colour has not been used for a specific purpose since then, apart from some pre-2001 network identifications that are re-used for specific occasions (such as a golf-themed ident typically used on Father's Day). The ribbons were given a 3D appearance on August 2011. As of January 1, 2012, CTV reinstated its olympic rings below its logo on-air to bear the official network for the 2012 Summer Olympics. Unlike the 2010 Winter Olympics when CTV left the Olympic rings on the on-screen logo after the games were over not until removing them in January 2011 and re-adding them again a few months later, CTV quickly removed the Olympic rings on the screen bug the following day after the closing ceremony. This was due to CBC/Radio-Canada gaining the rights to the 2014/2016 Olympic Games.

• CTV's original logo (1961–1966)

• Original version of CTV's geometrical shape logo (1966–unknown); later iterations were closer to the 1998–present version

• CTV's current 3D logo (1998–present)

• Flat version of CTV's current logo; likely the predecessor to the current (1998–present)