History
Mid-Canada Television, or MCTV, was created in 1980 when Cambrian Broadcasting, which owned the CTV affiliates in Sudbury, North Bay and Timmins, merged with J. Conrad Lavigne's CBC affiliates in the same cities to create Mid-Canada Communications. This twinstick structure was permitted by the Canadian Radio-television and Telecommunications Commission because both companies were on the brink of bankruptcy due to their aggressive competition for limited advertising dollars in small markets. In its decision, however, the CRTC explicitly communicated the expectation that this would exist only as a temporary arrangement, to end as soon as the CBC could afford to directly acquire MCTV's CBC affiliates.
The CBC twinsticks in the original MCTV system were:
- CKNC - Sudbury
- CHNB - North Bay
- CFCL - Timmins
All of the stations were also referred to on air as MCTV — the stations were distinguished from each other by use of their network affiliation (i.e., "MCTV-CTV" and "MCTV-CBC"). Sault Ste. Marie's CHBX and CJIC were owned by Huron Broadcasting, and remained under different ownership and branding until 1990.
As well, MCTV owned CHRO in Pembroke, a market with no other television stations. CHRO used the same logo and programming schedule as MCTV's other stations, and changed its affiliation from CBC to CTV during its time in the MCTV group, but it always used its own callsign, rather than MCTV, as its on-air identification.
Baton Broadcasting acquired both Mid-Canada and Huron in 1990, and converted the Huron stations to the MCTV branding. As well, Baton reaffiliated CHRO with CTV. Baton eventually became the sole corporate proprietor of CTV, and sold CHRO to CHUM Limited in 1998; at the time CHUM acquired CHRO, it disaffiliated from CTV and became an independent station for a short time before joining the NewNet system (now CTV Two).
Baton retained the CBC twinsticks until 2002, when it sold them to the Canadian Broadcasting Corporation. Once the deal was finalized in early 2003, the CBC converted them to retransmitters of CBLT, Toronto's CBC owned-and-operated station. All four stations surrendered their old call letters. In 2003, MCTV's master control operations were transferred to the CTV facilities in Toronto.
Read more about this topic: CTV Northern Ontario
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