Production
Today, Crown Royal is produced solely at the Crown Royal distillery at Gimli, on the shores of Lake Winnipeg, Manitoba, Canada. It was also produced in Waterloo, Ontario until the plant there closed in 1992. Daily production of Crown Royal uses 10,000 bushels of grain and requires 750,000 imperial gallons (3,400,000 L; 900,000 US gal) of water. The whisky produced at the Manitoba distillery is stored in 2 million barrels, stored in 46 warehouses, over 5 acres (2 ha) of land. The whisky is then blended and bottled in Amherstburg, Ontario.
2006 sales of Crown Royal amounted to over US $500M.
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“The growing of food and the growing of children are both vital to the family’s survival.... Who would dare make the judgment that holding your youngest baby on your lap is less important than weeding a few more yards in the maize field? Yet this is the judgment our society makes constantly. Production of autos, canned soup, advertising copy is important. Housework—cleaning, feeding, and caring—is unimportant.”
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—Friedrich Nietzsche (1844–1900)
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—Karl Marx (1818–1883)