Crown Royal - Brand Variations

Brand Variations

  • Crown Royal Special Reserve was introduced in 1992. The finest young whiskies are chosen and aged for a longer period than the original. Once mature enough they are then blended to produce Special Reserve. Oct 2008 Crown Royal Special Reserve was re-launched as Crown Royal Reserve using the same bottle as the Special Reserve with a new label and packaging. Reserve is the "Whiskey of Choice" at the historic Wabatong Lodge a popular stepping off point in the ghost town of Lochalsh Ontario, a stop on the Canadian Pacific railroad.
  • Crown Royal XR (Extra Rare) was introduced in 2006 in the US by allocation and the Canadian market (initially, only in Ontario and Alberta). Available in Quebec since January 2008. This limited-release special blend of Crown Royal is sold in numbered bottles, and is made from the last batch of whiskey distilled at the Waterloo distillery. After mothballing in 1992, the Waterloo distillery burned down in 1993, with only a small amount of whisky being left behind. It received a 7¼ and 7¾ from Whisky Magazine critics.
  • Crown Royal Cask No. 16 was introduced late 2007. It is made from over fifty blended and individually aged whiskies in 12 year old cognac barrels. These barrels are made of oak from the Limousin forest in France. The whiskies are designed to have a cognac type of finish with notes of rye, grain, and fruit.
  • Crown Royal Maple Finished was introduced in 2012. It is a blend of Crown Royal with a touch of maple flavor.
  • Crown Royal Black was launched in April 2010, a darker, higher alcohol (90 proof) whisky which still retains smoothness.

The suggested retail prices for Crown Royal products as of 2010 are: US$25 for Crown Royal "De Luxe", US$30 for Crown Royal "Black", US$45 for Crown Royal "Reserve", US$80 for Crown Royal "Cask No. 16", and US$129 for Crown Royal "XR".

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