Advertising
Among its advertising venues, Crown Royal advertises in various motor sports events and cars. Crown Royal sponsored the #17 Ford of Matt Kenseth from 2010-2011, and has sponsored NASCAR Sprint Cup Series races since 2006.
Crown Royal Cask No. 16 is a sponsor of the Grand American Road Racing Association's Rolex Sports Car Series. In 2010, Crown Royal XR also began sponsoring the #60 Daytona Prototype car of Michael Shank Racing in the Rolex Sports Car Series.
From 2004 until 2006, Crown Royal was the title sponsor of the International Race of Champions. Crown Royal was a primary sponsor of the Washington International Horse Show for severals years in the 1990s and since 1995 has sponsored the Crown Royal American Turf Stakes, a Thoroughbred horse race run annually at Churchill Downs.
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