History
Before the First World War, Downtown Kansas City was heavily populated and bustling. The area today home to Crown Center was an extension of the Union Hill historic neighborhood. Gradually, however, the center of population for the metro area moved south, and by the Second World War the area today comprising Crown Center had become dilapidated. Although Hallmark had maintained its headquarters at 26th Street and Grand Avenue since 1922, the headquarters itself and nearby Union Station comprised the only non-slum in the area. Instead, what there was were old warehouses, used car lots, and vacant buildings.
In 1966, Donald J. Hall, Sr. became President and CEO of Hallmark Cards, taking over from his father, Joyce Hall. Joyce Hall had long wished to develop the area around the corporate headquarters, and with his new leadership Donald Hall quickly made it known that he wished to renew the area entirely. Hallmark quietly began acquiring all the property surrounding its headquarters, and consulted with urban planning experts about the possibility of creating an experimental "city within a city" on the property. The City of Kansas City formally approved the plans for Crown Center (named after the Hallmark corporate symbol) by the end of 1967.
The master design was prepared by Edward Larrabee Barnes. Harry Weese designed Westin Crown Center Hotel (in which Signboard Hill is included in the design as a waterfall); Norman Fletcher designed the first residences. Henry Cobb of the I.M. Pei firm designed 2600 Grand office and Dan Kiley laid out the park in the south area of the complex. Warren Plattner, designer of Windows on the World, designed the interior space at the American Restaurant when it was operated by Joseph Baum (who also operated The Four Seasons and the Rainbow Room).
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