Crossover (music) - Christian Crossover Artists

Christian Crossover Artists

The term "crossover artist" may refer to musical performers and groups that are Christian music artists, who many times originally are marketed through Christian record labels, radio stations, churches and other Christian media but who start selling in mainstream secular markets as well. Other times, crossover artists may start out in the mainstream market but have Christian undertones or themes if not overtly Christian. The term "crossing over" is used to describe when an artist who had started predominantly in Christian markets starts receiving mainstream success. Some people may feel that the artist is betraying the church for fame or glory, while others may see this as a great opportunity for the artist spread the message of their Christian beliefs.

The first major artist crossover was by Amy Grant, with her 1985 album Unguarded and 1991 hit song "Baby Baby" from the highest-selling Christian album Heart in Motion. The albums and single were distributed by a Christian label but received heavy play on pop radio stations and was a chart-topper on the Billboard charts. Since then, many artists have been labeled as "crossover artist" regardless of whether they originally intended to market to the Christian market, secular market, or both. The most notable recent Christian crossover artists are Kirk Franklin, Switchfoot, The Afters, Relient K, and many of the artists on Tooth & Nail Records such as MxPx, Underoath, Emery, Lifehouse, Zao, and Dead Poetic.