Product
Cross Colours is one of the first companies to make urban gear fashionable. It set out to harness the hip-hop craze with a line of street-inspired fashions for young men. Targeting blacks, they lured the masses without a shrug. Playing off the vibrant themes of hip-hop music, its products have been snapped up by more than 3,000 retail outlets.
The hype started with affordable brightly colored T-shirts, jackets and caps, each accompanied by messages like "Stop D Violence" and "Educate 2 Elevate." Hip teenagers latched onto the stuff, which soon showed up on the backs of rappers and sitcom stars. In no time, the MTV generation had cozied up to the urban, ethnic look, which Cross Colours swiftly parlayed into women's fashions and tabletop items. Today, it seems, Cross Colours is stitching itself firmly into the fabric of pop—not just hip-hop—culture.
Today Cross Colours is a fresh Street-Fashion brand that enables individuals to create their own style. Cross Colours is known and loved for its creative, colorful designs and its socially conscious statements that they broadcast in a fresh and optimistic way. Cross Colours brings the old skool back in modern days and demonstrates a positive and fresh outlook on life.
Read more about this topic: Cross Colours
Famous quotes containing the word product:
“Cultural expectations shade and color the images that parents- to-be form. The baby product ads, showing a woman serenely holding her child, looking blissfully and mysteriously contented, or the television parents, wisely and humorously solving problems, influence parents-to-be.”
—Ellen Galinsky (20th century)
“Perhaps I am still very much of an American. That is to say, naïve, optimistic, gullible.... In the eyes of a European, what am I but an American to the core, an American who exposes his Americanism like a sore. Like it or not, I am a product of this land of plenty, a believer in superabundance, a believer in miracles.”
—Henry Miller (1891–1980)
“Humour is the describing the ludicrous as it is in itself; wit is the exposing it, by comparing or contrasting it with something else. Humour is, as it were, the growth of nature and accident; wit is the product of art and fancy.”
—William Hazlitt (1778–1830)