Cross Colours - Cross Colours Philosophy

Cross Colours Philosophy

Cross Colours wasn't merely selling clothing—it was pushing a message, "Clothing Without Prejudice." That slogan appeared on every garment. Since they were primarily targeting African-American youth they wanted to inspire them with positive messages like “Stop D Violence” and “Educate 2 Elevate”. Cross Colours clothing isn’t just a fashion statement, they represented a political and social message.

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