Crnogorski Telekom - T-Mobile

T-Mobile

T-Mobile started its commercial operations as the second mobile telecommunications service provider in Montenegro in 2000, four years after the first mobile provider started operations. In 2007 a third mobile operator entered the Montenegrin mobile market.In 2010, T-Mobile increased its SIM market share by 0.3 percentage points to 37.0% and remained market leader in the postpaid segment with a 44.7% market share.Competition in mobile services is intense and driven by pricing, subscription options, subsidized handsets and coverage, as well as the quality and portfolio of services offered.

The goal of T-Mobile is to increase its market share by introducing segment-oriented price plans, continuously offering new attractive handsets, exploiting synergies of Magyar Telekom, Deutsche Telekom and maintaining existing customer relations and community involvement as a sponsor of important social, cultural, sports and educational events.

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