Media Relations
Apple has also been criticized for its methods of tightly controlling information regarding product launches, deliberately passing out misinformation in an effort to find leakers and keep the media unsure of Apple Inc.'s current developments. Therefore Apple's methods result in more hype surrounding product launches. In some cases, Apple deliberately leaks information to the public to gauge potential viability of products such as the Apple iPad. Many attribute Apple's secrecy to Steve Jobs' reclusive nature where "he has always kept things close to the vest...and only confided in relatively few people.”
Read more about this topic: Criticism Of Apple Inc.
Famous quotes containing the words media and/or relations:
“Today the discredit of words is very great. Most of the time the media transmit lies. In the face of an intolerable world, words appear to change very little. State power has become congenitally deaf, which is why—but the editorialists forget it—terrorists are reduced to bombs and hijacking.”
—John Berger (b. 1926)
“Words are but symbols for the relations of things to one another and to us; nowhere do they touch upon absolute truth.”
—Friedrich Nietzsche (1844–1900)