Marketing Campaign
In November 2004, Creative Labs announced a $100 million marketing campaign to promote their digital audio products, including the ZEN range of MP3 players. In particular, the company was heavily publicizing the Zen Touch and ZEN Micro. These two products had been featured in an increasing number of television commercials, print ads, and urban billboards.
Many celebrities were seen with the ZEN Micro, including Paris Hilton, pop group Maroon 5 and Aerosmith's Steven Tyler.
Read more about this topic: Creative ZEN
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“The war on privilege will never end. Its next great campaign will be against the privileges of the underprivileged.”
—H.L. (Henry Lewis)