Brand
The Craven A brand is owned by Rothmans, Benson & Hedges Inc (RBH), which also owns or otherwise controls a wide variety of cigarette brands.
Craven A was the chosen cigarette brand (which were specifically known for being corked-tipped at a time before cigarettes had filters) of Mohammad Ali Jinnah, the founder of modern-day Pakistan, and according to his sister Miss Fatima Jinnah, as she mentions in her book "My Brother", he was a heavy smoker who used to smoke fifty Craven A's a day. In his last days when he got seriously ill and was at a sick leave in Quetta, Baluchistan, he was requested by his doctor, Col. Illahi Buksh not to smoke. As he reagained some health, Mr. Jinnah took permission from Mr. Buksh to smoke, being very fond of it. The doctor then allowed him one (1) cigarette a day but not to inhale. However, when he came the next day, he saw five cigarette butt ends in the ashtray and gave an inquiring look at Mr. Jinnah, who said with a smile, "Yes, Doctor, I smoked five . . . . . . But I didn't inhale." And he laughed, happy as a child.
Craven A is part of the RBH "premium brand strategy", principally within the Canadian market; however, the brand has experienced "long-term declines in market share", in part due to the elimination of all sponsorship activities in Canada in October 2003.
Craven "A" is Jamaica's favourite brand of cigarette and a famous Jamaican artist Vybz Kartel mentions it in some of his songs such as "di way we roll".
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