Craftsman (tools)

Craftsman (tools)

Craftsman is a line of tools, lawn and garden equipment, and work wear controlled by Sears Holdings Corporation. The brand is owned by KCD IP, LLC, a special purpose entity created by Sears Holdings for securitization purposes that also owns Sears house brands Kenmore and DieHard.

The tools are sold in Sears, Kmart, and Orchard Supply Hardware stores, all three of which are owned by Sears Holdings, as well as Fastenal, US military Army and Air Force Exchange Service stores, Summit Racing Equipment and Ace Hardware.

The Craftsman Industrial line is sold by industrial supplier W. W. Grainger through its online catalog and local, independent industrial suppliers.

Additionally, Craftsman Hand Tools are also sold at "The Craftsman Experience", the brand's retail venue in downtown Chicago.

Consumers have ranked the Craftsman brand second (surpassed only by Waterford Crystal) in terms of quality. In 2007, Craftsman was named "America's Most Trusted Brand" and brand with "Highest Expectations". In 2009, the readers of Popular Mechanics named Craftsman their favorite brand of hand tools in their Reader's Choice Awards. Craftsman is the official tool brand of NASCAR and the DIY Network.