Demographic
Craft: was aimed at the emerging DIY culture in North America and Europe, particularly female, that enjoys not only the fashion of handmade items and crafts, but also the philosophy and politics inherent in recycling, DIY clothing, and ecology. The ads featured in Craft: targeted a readership that is largely liberal, and interested in locally produced, handmade, ecological, and organic goods and craft supplies. The demographic also is heavily computer literate, and blogs about their crafts and the crafts of their peers, thus ads for services such as web hosting and flickr were also found in the magazine's pages.
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