Corn Refiners Association - Commercials

Commercials

The CRA launched a public relations campaign in 2008 called “Changing the Conversation about High Fructose Corn Syrup” (HFCS). Initial commercials stated that HFCS was "natural". In more recent commercials characters state HFCS is 'made from corn, has no artificial ingredients, has the same calories as sugar and is okay to eat in moderation.'

The CRA received heavy criticism for calling HFCS "natural".

In direct response to the commercials, Michael Jacobson, executive director of the Center for Science in the Public Interest stated: "High-fructose corn syrup starts out as cornstarch, which is chemically or enzymatically degraded to glucose and some short polymers of glucose. Another enzyme is then used to convert varying fractions of glucose into fructose...High-fructose corn syrup just doesn't exist in nature." In April 2008, an employee of the United States Food and Drug Administration declared HFCS is not "natural", stating: "The use of synthetic fixing agents in the enzyme preparation, which is then used to produce HFCS, would not be consistent with our (…) policy regarding the use of the term 'natural'".

Other opponents of the commercials have complained that stating HFCS is natural is misleading, as radon gas, lead and tobacco are also natural. Therefore even if HFCS is natural it should not be automatically assumed that it is safe to eat.

Stating HFCS contains no artificial ingredients has also been criticized, as it has been argued that such a statement implies HFCS is natural, when it actually contains synthetic and genetically modified ingredients.

The claim that HFCS is safe in moderation has also been criticized, as HFCS is used in tens of thousands of products in America, including soda, bread, pasta sauce, barbecue sauce, ketchup, salad dressing, fruit juice, cereal, meat products, chips, as well as "health products" such as protein bars, the average American does not eat HFCS in moderation.

...unless you're making a concerted effort to avoid it, it's pretty difficult to consume high-fructose corn syrup in moderation. —Time Magazine