Demise of The Cord
Early reliability problems, including slipping out of gear and vapor lock, cooled initial enthusiasm. Although most new owners loved their sleek fast cars, the dealer base shrank rapidly. Unsold left-over and in-process 1936 810 models were re-numbered and sold as 1937 812 models. In 1937, after producing about 3000 of these cars, Auburn ceased production of the Cord. A single 1938 Cord prototype with some changes to the grille and transmission cover was built, and it still exists to this day (2009). The Cord empire was sold to the Aviation Corporation, and E.L. Cord moved to Nevada where he earned millions in real estate and other enterprises.
The design of the Cord 810/812 remains one of the most distinctive of the 20th century. In 1996, American Heritage magazine proclaimed the Cord 810 sedan ‘The Single Most Beautiful American Car’. The ‘Classic Cord’ Hot Wheels toy car of the 1960s, a convertible coupé, is one of the most valuable, and commands up to US$800 (2006) if still in an unopened package.
Read more about this topic: Cord Automobile
Famous quotes containing the word cord:
“The psychological umbilical cord is more difficult to cut than the real one. We experience our children as extensions of ourselves, and we feel as though their behavior is an expression of something within us...instead of an expression of something in them. We see in our children our own reflection, and when we don’t like what we see, we feel angry at the reflection.”
—Elaine Heffner (20th century)