Cheese-rolling in Popular Culture
Dave Allen is widely credited to bringing cheese rolling to a wider audience than just locals, when he visited during his 1970s series, Dave Allen At Large. After that it attracted ever-increasing levels of TV coverage.
Gloucestershire online magazine SoGlos.com has produced a number of cheese rolling videos, published on YouTube and gaining viral video momentum - each being viewed in excess of one million times.
Cheese Rolling was prominently featured in the first episode of the (UK) channel Five series Rory & Paddy's Great British Adventure, broadcast on 13 August 2008, and was described as "the grandaddy of weird sports" by the titular Rory McGrath and Paddy McGuinness
Cheese rolling appeared in the television series ER, Season 14 Episode 8, "Coming Home", where a motley bunch of cheese rolling enthusiasts (with accents of dubious accuracy) have a dispute, allowing Morris to demonstrate the Judgement of Solomon.
The Cheese Rolling festival was briefly mentioned in episode 6x03 of Gilmore Girls "The Ungraduate" in which Logan Huntzberger speaks of his time in Gloucestershire with his friends Finn and Collin. Logan shows his bandaged hand where he had injured himself during the cheese rolling festival.
In 2008, the event was attended by a Brazilian comic duo, Vesgo and Silvio, from the TV show Pânico na TV, although the couple failed to make it to the bottom of the hill.
Cheese rolling is an online game on the virtual pet site Neopets and carries the same rules.
The Maccabees video for their song "Can You Give It" features the 2009 event and winner.
On July 28, 2009, the ESPN programme E:60 covered a five-race event at Cooper's Hill which took place on May 4, 2009.
In March, 2010, a video game which pays homage to the event titled "Cooper's Hill" was released for the iPhone and iPod Touch.
In July 2012, Jagex Games Studio hosted a cheese-rolling event on RuneScape in honor of the 2012 Olympics.
Read more about this topic: Cooper's Hill Cheese-Rolling And Wake
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